Our Most Recent eCademy Webinar
BUILDING BUSINESS ACUMEN for Medical Affairs.
GENERAL OVERVIEW Business Acumen: Acumen means “quickness of perception, keen insight, useful knowledge, mental acuteness.” We define Business Acumen as understanding how the company makes money through its business model, how the pieces of the big picture of overall company operations fit together, and how to impact them. We do not attempt to make participants into financial analysts or experts. It is not a course in accounting but rather in how to better understand critical business, financial, and other dynamics, including core concepts of making better business decisions to positively impact key company metrics while also better partnering with other functions as business partners.
LEARNING OBJECTIVES Participants in the Building Business Acumen® (“BBA”) course achieve the following major objectives:
1. Know business strategies for success that are important to senior executives and the connection that Medical Affairs as an organization has on company success
2. Understand a decision-‐‑making framework used by Executives to make better business decisions that drive long-‐‑term sustainable value for the business. And how Medical Affairs leaders play vital roles in that framework.
3. Learn how to better understand key financial metrics and trends within Healthcare while also being able to dissect key industry performance, trends, and pressures that customers/partners also face
4. Become a better communicator of your company’s strategy and performance through understanding important business terms and financial success metrics and connect the Medical Affairs organization’s strategies to the company