eCADEMY

As a MAPS member, you can access live and on-demand webinars presented by experienced leaders in Medical Affairs who discuss current topics and issues relevant to the industry.

Still considering whether to join MAPS? Check out the free eCADEMY Webinars below. Stay tuned for upcoming Webinars in our eCADEMY learning series – topics, speakers and dates will be posted on this page as they are confirmed

Our Most Recent eCademy Webinar

BUILDING BUSINESS ACUMEN for Medical Affairs.

 

GENERAL OVERVIEW Business Acumen: Acumen means “quickness of perception, keen insight, useful knowledge, mental acuteness.” We define Business Acumen as understanding how the company makes money through its business model, how the pieces of the big picture of overall company operations fit together, and how to impact them. We do not attempt to make participants into financial analysts or experts. It is not a course in accounting but rather in how to better understand critical business, financial, and other dynamics, including core concepts of making better business decisions to positively impact key company metrics while also better partnering with other functions as business partners.

 

LEARNING OBJECTIVES Participants in the Building Business Acumen® (“BBA”) course achieve the following major objectives:

1. Know business strategies for success that are important to senior executives and the connection that Medical Affairs as an organization has on company success

2. Understand a decision-­‐‑making framework used by Executives to make better business decisions that drive long-­‐‑term sustainable value for the business. And how Medical Affairs leaders play vital roles in that framework.

3. Learn how to better understand key financial metrics and trends within Healthcare while also being able to dissect key industry performance, trends, and pressures that customers/partners also face

4. Become a better communicator of your company’s strategy and performance through understanding important business terms and financial success metrics and connect the Medical Affairs organization’s strategies to the company

Watch Here:

On-demand eCademy Webinars Available Now


The Transformation of Medical Affairs:
A Collaborative Journey to Achieve Success

During this webinar Dr Kirk Shepard, MAPS President, will share his vision, addressing such critical topics as the:

  • Transformative changes in drug development, health care delivery, and medical practice
  • Shifting stakeholder paradigm—from physician centric to patient and payer centric
  • Evolving challenges and opportunities for medical affairs professionals in the 21st century
  • The role of MAPS in helping to achieve our collective goals.

Medical Affairs 2025: Keeping Up, Building Capabilities, and Demonstrating Value in a Rapidly Changing World

During this webinar, Drs Therese McCall, Global Medical Affairs Strategy and Communications Leader, and Kirk Shepard, Senior Vice President, Head of Global Medical Affairs Oncology, Eisai, Inc., and MAPS President, will address such compelling topics as:

  • Medical Affairs 2025—defining our “new normal”
  • The key factors that comprise a high-impact medical affairs department, and the necessary competencies required to achieve success
  • The morphology of real world evidence—the growing need for dependable data to ensure optimal clinical decision-making
  • Medical affairs as the hub for establishing relationships and communicating data

Conceptualizing and Communicating the True Value of Medical Affairs

During this webinar, Dr Robert Matheis, Executive Director and Head of Global Scientific Communications at Celgene Corporation, will offer Medical Affairs professionals key insights into:

  • Establishing a comprehensive value proposition for medical affairs
  • Matching mission with measure
  • Identifying and establishing “surrogate markers” of impact
  • “Matrix Metrics” in communicating value proposition

Medical Affairs in Drug and Medical Device Companies – Are They Different?

Join Ann Ford, BSN, JD, Chief Ethics and Compliance Officer at Medline Industries, Inc. and Robyn Shapiro, JD, Attorney and Founder, Health Sciences Law Group, as they explore the differences in Medical Affairs between the drug and device industries.

During this webinar, the speakers will focus on answering the following questions:

  • How does the research and approval process differ between drugs and devices?
  • When is the right time to start Medical Affairs in a medical device company? How do KOL relationships differ for medical devices vs drugs?
  • Why is real world evidence important?
  • How can Medical Affairs activities support optimal reimbursement?

The MAPS Annual Meeting & Community is TRANSFORMATIONALIt’s a NEW BEGINNING for our PROFESSION — It is YOUR MEETING; attend this webinar and learn why!

Join us as we take a deep dive into the MAPS 2017 Annual Meeting—DELIVERING ON THE VISION FOR MEDICAL AFFAIRS: Rethinking Our Role and Value. During this webinar, Ramin Farhood, PharmD, MBA, Vice President, Head of Global Medical Affairs at AveXis, and member of MAPS Executive Leadership Committee and Kirk Shepard, MD, MAPS President, will share their vision on what makes this meeting unique, and why you must attend.

The Value of Medical Affairs Across the Continuum of Drug Development

From drug design through product launch, Medical Affairs brings critical value and has a significant role to fill. Gail Cawkwell, MD, PhD, Chief Medical Officer and VP of Medical Affairs at Purdue Pharma, will share her vision and insights on the importance of Medical Affairs across the continuum from the early stages of drug development through product launch, and beyond. Dr Cawkwell is joined by Dr. Tracy Mayne, Head of Medical Affairs Strategic Research at Purdue Pharma, who will contribute his views on the topic, as well.

A to B to Z of Patient Centricity: What Does It Mean for Medical Affairs?

Join Emily Lemiska, Associate Director of State Advocacy & Director of Communications, U.S. Pain Foundation, and Diane Cleverley, PhD, Founder Concierge Conversations, as they focus on the voice of the patient, allowing participants to better understand:

  • The meaning of patient centricity
  • Existing barriers to access
  • Evolving trends in patient involvement in the life sciences industry
  • What patients truly need on their journey to achieve good health
  • and how Medical Affairs professionals can help!

What’s in Store for MAPS

Join us as MAPS leadership, including MAPS President Kirk Shepard, discuss what’s in the pipeline for the Society, how our members are helping drive forward important initiatives for the Medical Affairs profession, and what’s in store as we kick off our MAPS eCademy learning series.

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