8 Success Factors of Smart KOL Engagement

Source: Feature Article by Dr Alexander Tolmachev. 2014; PM360online.com

Medical science liaisons (MSLs) are one of the key pillars of the Medical Affairs function with responsibility for developing and maintaining relationships with key opinion leaders (KOLs). Activities associated with KOL relationships include KOL management, education, and investigator initiated studies. This article explores a series of best practices to help MSLs maximize these relationship, and create an environment that is mutually beneficial to both the MSLs and KOLs.

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