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Dewey McLin, PhD
Senior Director, Medical Affairs & Medical Information
Vice President, Customer Strategy
The Medical Affairs Company
Field-based medical teams are often disconnected both physically and strategically from “corporate”. How does that affect your day-to-day activities, and how do internal stakeholders perceive what you do? In this interactive workshop you will work in small groups to identify challenges in aligning your activities with the corporate strategy, learn to recognize key internal customers and how their needs are supported by your activities, and how field insights can bring critical value to internal customers. Some of the key questions that will be addressed:
Upon the completion of this workshop the participants will be able to:
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