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Partner, Global Life Sciences Industry Leader
In this keynote, Pamela Spence, EY’s Global Life Sciences Industry Leader, outlines how platform business models that seamlessly and precisely combine products and services to deliver better health outcomes are central to creating and capturing value in today’s dynamic landscape. Spence will explain how the emergence of holistic platforms of care create opportunities to promote greater customer-centricity, improved access to care, and a far clearer picture of health and disease than ever before. To remain relevant in this new era of decision medicine, traditional life sciences companies must rebalance their commercial organizations and rethink the role Medical Affairs has traditionally played, shifting from product-centric messaging to predictive and personalized support, especially for older and sicker individuals.
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