Best Practices in Developing Top-Tier Medical Affairs Capabilities, Creating Impact Measures and Improving Globalization

Source: Best Practices LLC

This summary is made available with permission from Best Practices, LLC.

As we continue to evolve into a critical arm of the biopharmaceutical industry, we need to develop structural models that help us demonstrate our value to internal stakeholders. Best Practices, LLC, conducted a benchmarking survey that included 29 executives and managers at 26 leading biopharmaceutical companies, to help to identify key metrics of success. The survey found that talent identification and retention metrics, along with medical affairs effectiveness surveys and metrics related to internal communications, are powerful tools. In addition, alignment with brand strategy, number of education programs and adoption rate of practice/medical education content are highly effective or effective metrics.

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