Big Data in Pharma: Current & Future Trends for Big Data Utilization Across Medical Affairs Functions

Source: Best Practices LLC

What are big data, and why are they important to Medical Affairs professionals? In an attempt to answer this question, Best Practices, LLC, conducted a benchmarking survey, with a goal of producing reliable industry metrics on current and future trends for big data utilization across medical, commercial, and HEOR functions. The results specific to Medial Affairs identified 5 of 36 types of data that were rated as highly valuable. They were: claims; electronic health records (EHR) health outcomes (provider/payer reported); real world studies; and registries.

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