Join MAPS on LinkedIn to further build your professional connections within Medical Affairs through our Company and Group Pages.
Follow us on Twitter and say abreast of MAPS activities and key issues for Medical Affairs professionals.
Medical Affairs is a key strategic function in the pharmaceutical industry. Despite the fact that many companies are increasing the size of their Medical Affairs groups, defining and measuring the value of Medical Affairs continues to be a challenge for leaders. The Medical Affairs Plan and associated strategic objectives are the centerpiece of the MA value proposition, and from this the appropriate activities and subsequent execution of those activities provide tangible value and impact. Measuring this impact, through different types of metrics, allows MA leaders to clearly articulate to stakeholders the value of Medical Affairs.
Please login or purchase a membership to view this content.