Defining and Measuring the Value Drivers for Medical Affairs

Medical Affairs is a key strategic function in the pharmaceutical industry. Despite the fact that many companies are increasing the size of their Medical Affairs groups, defining and measuring the value of Medical Affairs continues to be a challenge for leaders. The Medical Affairs Plan and associated strategic objectives are the centerpiece of the MA value proposition, and from this the appropriate activities and subsequent execution of those activities provide tangible value and impact. Measuring this impact, through different types of metrics, allows MA leaders to clearly articulate to stakeholders the value of Medical Affairs.

Learning objectives

  • Understand the importance of the Medical Affairs Plan in defining the value of Medical Affairs
  • Understand the difference between outcome- and goal-based metrics
  • Understand how to develop metrics for your organization that are meaningful and trackable

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