How to Measure the Impact (Contribution) of Medical Affairs to the Organization

How to Measure the Impact (Contribution) of Medical Affairs to the Organization

October 30, 2019

Objectives of this Webinar include:

  • Understanding the different levels of Medical Affairs (MA) impact and what MA professionals need to do to succeed
  • Being able to demonstrate and articulate the value of field medical to the organization
  • Understanding the importance of both quantitative and qualitative field medical metrics in telling this value story
  • Identifying how MA organizations need to transform to meet the unprecedented shifts in the healthcare environment

 

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