Medical Affairs Strategic Planning: Providing a Roadmap for Success

Medical Affairs Strategic Planning: Providing a Roadmap for Success

September 12, 2019

Overview:
Medical Affairs (MA) teams demonstrate leadership and value through the annual strategic planning process. The medical plan serves as a roadmap clearly communicating the core medical strategy and supporting tactics, aligning all multifunctional MA competencies and geographies on common objectives. These objectives support the product and organization, and depend on a focused, cohesive, and aligned medical strategy. The strategy is the foundation for the year ahead and will serve as guidance for overcoming challenges, taking advantages of opportunities, and filling any scientific or clinical gaps. This webinar is an introduction to strategic planning principles that can be employed to develop a successful medical plan.

Learning Objectives:
After completing in this webinar, participants will be able to:
• Understand the value of having a thoughtful Medical plan
• Identify critical success factors and potential pitfalls in developing a strategic Medical plan
• Work with the MAPS Standards and Guidance Medical Affairs Strategic Plan template and guide

 

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