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An E-influencer is an individual who has a significant influence on online platforms and frequently shares original content online which achieves high reach (direct followers) and depth (wide audience).
Digital Opinion Leader (DOL) is an E-influencer who is a HCP or someone who influences public health, public health policies, and public health implementation. DOLs, in essence, are Key Opinion Leaders (KOL) on a digital platform. DOLs may be practicing or non-practicing HCPs; some may no longer practice but are currently active health journalists.
After attending this eCademy Webinar, and/or its associated workshop at the MAPS EMEA 2018 Annual Meeting in Berlin this October, participants will be better able to: