This workshop series consists of small working groups that will provide you with an opportunity to challenge the status quo and leave with a new vision of how to approach the key issues that you, as Medical Affairs professionals, face each day. Each workshop will be led by a pair of key opinion leaders in the field. The format will be the presentation of one or more case-based scenarios where you, as workshop participants, will be asked to present the solutions. Be prepared for a lively Q&A as you embrace and/or critique your colleagues’ ideas!


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Let’s Get Digital. A Step-by-Step Guide to Building Your Next Tech Program: Best Practices and Unmet Needs in Medical Affairs 

Building a Medical Affairs Acumen Tool to Articulate Functional Value to Business Partners 

Measuring the Impact of Medical Information: New Metrics for the Medical Affairs 2.0 Paradigm

Payer Perspective in use of Real World Evidence (RWE)

Taking a Patient Centric Approach to Medical Affairs Engagement

Your Scientific Communication Platform Has Been Built. So Now What?

Data Visualization and Multichannel Delivery—Let the Numbers Speak for Themselves

Facilitating the Data Journey in Medical Affairs: Applying Analytics and Getting Answers

Global Alignment in an Era of Complex Therapeutic Portfolios: Is It Possible to Achieve a Borderless, Unified, Scientific Voice?

Maximizing MSL Value with Internal Customers – Executing Field Activities Aligned With Corporate Strategies

Thinking Smarter: Multichannel Communications and Behavioral Science, The Perfect Partners for Smarter Communications

Managing Up/Down Boomers, Gen Xers and Millenials in Medical Affairs

OK, So What’s Next?: How MSLs Can Take Charge of Their Career Development

Capabilities and Competencies in the New Medical Affairs: A Roadmap to Success


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