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Joe Walsh, MBA
Edward Bezarro, PharmD
Executive Director, Medical Affairs
Aswin Chandrakantan, MD
Head of Product
The notion of increasing focus on addressing patient needs has been a central theme to the evolution of Medical Affairs over the past decade. But in practice, Medical Affairs teams find it difficult to utilize patient-level insights to enrich medical strategy, non-promotional engagement and performance reporting – patient-level data is often inaccessible, lacks provider identifiers or is inconsistently sampled. As a result, we believe Med Affairs teams miss significant relevant opportunities to transform standard of care and ultimately alleviate disease burden.
Using one of the largest graphs of anonymized patient-level insights in the US, constructed with over 250M lives, we aim to demonstrate how patient-level insights can enrich traditional approaches to planning, engagement and reporting. Using this approach to enhance – not replace – traditional methods, we believe Medical Affairs teams can engineer a shift toward truly addressing unmet medical need and disease burden.
The objective of the workshop is to provide participants with first-hand experience in applying a patient-centered approach to medical affairs engagements to significantly improve planning, discovery and engagement in specific indications across Oncology and General Medicine. Breaking out into groups, participants will get access to a unique predictive analytics solution to see for themselves how to significantly improve planning, discovery, engagement and reporting using disease burden as a unifying metric. After the workshop, participants will have a much deeper understanding of how patient-level data can help Medical Affairs teams significantly improve medical and scientific engagement. Ultimately, participants will be inspired to leverage data-driven approaches to improve patient-centricity and help their Medical Affairs teams achieve the next level of impact.
At the completion of this workshop, participants will be able to:
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