november, 2019

06nov11:00 am12:00 pmWill Customer Experiences Shape the Future of Medical affairs?eCademy Webinar - Focus Area: Digital Strategy

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Event Details

WEDNESDAY, November 6, 2019 
11:00 EDT / 17:00 CEST

OPEN ACCESS – THIS WEBINAR IS AVAILABLE TO THE ENTIRE MA COMMUNITY –  MEMBERS AND NON-MEMBERS ALIKE.

Overview:

  • A Look at Customer Experiences Inside and Outside of the Industry and What Does It Mean for Medical Affairs?
    • What does Omnichannel mean?
    • Exploring the Vast Number of Omnichannel Experiences Available Today
    • Discovering Ways to Deeply Understand your Customers
    • Learning How to Create New Experiences Using Self-Service, Bots and Augmented Reality

 

Learning Objectives:

 

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences.

 

Target Audience:

Medical Affairs Professionals in all areas such as:

 

  • Medical/scientific communications
  • Medical information
  • Knowledge management
  • Innovation
  • Medical strategy
  • Medical transformation
  • Medical IT

Time

(Wednesday) 11:00 am - 12:00 pm EDT

Speakers

 

Sanjay Virmani
EVP,Indegene

 

 

 

 

Mary Alice Dwyer, PharmD
MAPS Executive Leadership Committee Member
Principal/Consultant, Medical Innovation and Insights, and Fmr. VP, Global Medical Excellence, AstraZeneca
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Brian McHale
AVP, Customer Success
Indegene, USA

Organizer

Medical Affairs Professional Societyinfo@medicalaffairs.org

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