Evolving How Medical Affairs Informs Strategic Planning

Webinar Overview:
Successful execution of any initiative requires a thorough plan that accounts for both the “knowns” and “unknowns”. Wouldn’t it be great to be able to proactively account for the unknowns and plan accordingly? Evolving how Medical Affairs informs their Strategic Planning Process requires a transformation from the traditional and puts Medical Affairs in the driver’s seat with an on-demand navigation. By joining this webinar, you will gain background on best practices and real-world examples of how this type of a transformative approach provides cross functional value and global alignment.

Innovate the way in which you plan and make decisions by taking an evidence-based approach to strategic planning and the strategic planning process. By leveraging data, we can gain actionable insight that will drive strategy and propel Medical Affairs efforts across data generation, dissemination and stakeholder engagement throughout a products life cycle.

After participating in this Webinar, participants will be better able to:

  1. -Understand how you can utilize an informed approach to decision making to drive the strategic planning process
  2. -Gain insight into the value data can bring to medical affairs during strategic planning cycles throughout the year
  3. -Obtain a working knowledge of how cross-functional teams within Medical Affairs can apply insights gleaned from data to enhance utilization and the impact of efforts

Meg Heim, RN, MAS
VP, Head of North America DCV Scientific Communications, NA DCV Medical Affairs

Shauna Aherne, MBA
SVP, Strategic Accounts


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