Medical Affairs & Patient Support – Leveraging Core Capabilities to Enhance Programme Design & Outcomes

Speakers: Peter Rutherford, MB BS, PhD, FRCP, (Medical Lead Orphan Diseases, Vifor Pharma Group) 
Rebecca Galbraith(Head of Communications,IQVIA) and
Clare Moloney (Programme Insights and Design Lead, IQVIA)

Increasing consumerism and patient empowerment has driven a change in how the healthcare industry engages with patients to provide therapeutic solutions. Medical Affairs plays a pivotal role and strategic in the development of patient support services to improve patient health outcomes. Medical Affairs professionals can act as credible curators and connectors of information and enable better decisions at the point of care.

Learning Objectives: 

By participating in this Webinar, attendees will be better able to:

  • Learn some of the “methods” and  benefits of patient centric services
  • Learn why Medical Affairs should “own” patient-centric services and when insight gathering around patient needs commence
  • Identify evidence-based programme design approaches and how behavioural change science can be built in to improve patient engagement and outcomes
  • Discover how programs can be designed and measured to show value to patients and HCPs
  • Determine what are some important do’s and don’ts



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