Now More Than Ever, HEOR Plays a Central Role in Forging the Modern Healthcare Agenda

MAPS invites you to join Dr Omar Dabbous,Vice President, Health Economics and Outcomes Research (HEOR) and Real World Evidence (RWE) at AveXis, and Russell Becker, MA, HEOR Consultant, demonstrate HEOR’s front-and-center role in forging the modern healthcare agenda.

As healthcare systems worldwide become increasingly budget-constrained and cost conscious, stakeholders are placing greater emphasis on health economics demonstration and product potential in real-world practice. Once viewed solely as a support function, HEOR now often takes center stage in the internal decision-making process. As life sciences companies bring HEOR professionals and brand strategists together to formulate streamlined value chains, the function now provides essential data for licensing and R&D, as well as pricing and market access strategies, helps dictate research, planning and sales strategies.

This MAPS eCademy Webinar will:

  • Examine the current state & future of HEOR data in healthcare decision-making
  • Discuss strategies to build strong relationships with payers, the medical community, and patient advocacy groups
  • Determine the impact and value of evidence-based pricing and payment


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