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Senior Director, Analytics and Insights
Craig currently serves as Senior Director, Analytics and Insights at ApotheCom. He has worked at ApotheCom since 2002 in a variety of roles including client service, digital, and operations. Craig is a founding member of the Medical Insights and Strategic Analytics (MISA) team. MISA supports all practice areas at ApotheCom and partners with colleagues and stakeholders to support better decision making through analytics and intelligence applications. Craig is responsible for implementation of analytic solutions, including KOL mapping, social media listening, literature impact assessments, article-level metrics, citation analyses, data visualization, and project management. Craig developed an industry-leading approach to KOL mapping, including identification, ranking, networking, and profiling.
Craig is based in the Boston area where he lives with his wife and 3 sons.