Pharma Medical Affairs: 2020 and Beyond

McKinsey & Company

Traditionally, the role of medical affairs has been considered a support function within the pharmaceutical industry. But things are changing, with much of it owed to 3 key factors: the need for industry to clearly demonstrate product value; the evolution of new stakeholders and purchasing decision makers—including patients; and the ongoing demand for increased transparency as the use of and audiences for medical data grow. And all of this feeds into the overarching goal of optimizing patient care.

A report by McKinsey & Company, “Pharma Medical Affairs: 2020 and Beyond,” provides an in-depth analysis of the future of medical affairs and predicts some important changes that need to occur to meet the increased demands described above.

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