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Major disruptive forces affecting the healthcare and life sciences industry are forging a new payer environment with value demonstration and pricing at its core; consequently, pharma and biotech companies are being forced to adapt and create new go-to-market strategies, whereby they are increasingly taking greater ownership of the patient pathway and looking for “beyond the pill” solutions to improve overall health outcomes, while being rewarded for such endeavors.
Fortunately, health information technologies, sophisticated data management tools and digital health applications that are bringing a new level of transparency, immediacy, and precision to health outcomes-based approaches. Thus, the information infrastructure is much more capable than ever before of supporting more multi-factorial — often outcomes and financial risk sharing-based— contracts with payers. This webinar, “Value-Based Contracting and Innovative Payer Engagement for Medical Affairs Professionals: Where is the Market Moving,” reveals developing trends in the US and Europe and discusses the decision points that are important to manufacturers as they consider such approaches.
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