How to Measure the Impact (Contribution) of Medical Affairs to the Organization

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Objectives of this Webinar include:
  • Understanding the different levels of Medical Affairs (MA) impact and what MA professionals need to do to succeed
  • Being able to demonstrate and articulate the value of field medical to the organization
  • Understanding the importance of both quantitative and qualitative field medical metrics in telling this value story
  • Identifying how MA organizations need to transform to meet the unprecedented shifts in the healthcare environment
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