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Source: DeMasi N; Senior Analyst at Cutting Edge Information
Medical Affairs in the pharmaceutical, biotechnology, and device industries (industry) continues to evolve from a support to an invaluable strategic function. Often, Medical Affairs professionals are the front-line contacts with internal and external stakeholders. Despite this transition to a more visible role, Medical Affairs departments are often challenged to demonstrate their value to upper management. This report provides an in-depth look at some recent trends in the roles held by Medical Affairs professionals, and suggests some alternative approaches to demonstrating the value of the Medical Affairs functions in industry companies.
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